ShowUp Inc. Privacy Policy

1. Introduction

ShowUp Inc. ("we," "us," or "our") is committed to protecting the privacy of our website users, employees, and stakeholders. This Privacy Policy explains how we collect, use, and protect personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Definitions

  • Personal Data: Any information relating to an identified or identifiable natural person.

  • Processing: Any operation performed on personal data, such as collection, use, storage, and disclosure.

  • AI System: A computer system that can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making.

3. Information We Collect

We collect personal data from you when you:

  • Use our Website: This may include your IP address, browser type, operating system, pages visited, and referring website.

  • Complete Forms: This includes information provided through contact forms, event registration forms, or surveys, such as your name, email address, contact information, and any other information you choose to provide.

  • Interact with Us: This includes information collected through email correspondence, phone calls, or social media interactions.

  • Attend Our Events: This may include information collected through event registration, such as your name, contact information, and any other information you provide.

4. How We Use Your Information

We use your personal data for the following purposes:

  • Provide and Improve Services: To operate our website, respond to your inquiries, provide customer support, and improve our services.

  • Website Administration: To administer our website, analyze user patterns, and improve website functionality.

  • Marketing Communications: To send you information about ShowUp Inc. events, services, and news. We will only send you marketing communications if you have consented to receive them or if we have a legitimate interest to do so.

  • Event Management: To manage event registrations, communicate with attendees, and provide event-related information.

  • Legal Compliance: To comply with applicable laws and regulations.

5. Lawful Bases for Processing

We process your personal data based on the following legal bases:

  • Contract: To fulfill our contractual obligations to you, such as processing event registrations or providing services you have requested.

  • Legitimate Interests: To pursue our legitimate interests, such as improving our website and services, conducting marketing activities, and ensuring the security of our systems. We have conducted Legitimate Interest Assessments to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.

  • Consent: When we have obtained your explicit consent to process your personal data for a specific purpose, such as sending you marketing communications.

  • Legal Obligation: To comply with legal obligations, such as tax laws or employment laws.

6. Data Subject Rights

You have the following rights regarding your personal data:

  • Right of Access: You have the right to access your personal data and obtain information about how we process it.

  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data.

  • Right to Erasure: You have the right to request deletion of your data under certain circumstances, such as when it is no longer needed for the original purpose or when you withdraw your consent.

  • Right to Restriction of Processing: You have the right to request limitations on the processing of your data in certain situations, such as when you contest its accuracy or when the processing is unlawful.

  • Right to Data Portability: You have the right to receive your data in a portable format and to transmit it to another controller.

  • Right to Object: You have the right to object to the processing of your data based on legitimate interests or direct marketing.

To exercise your data subject rights, please contact us using the contact information provided at the end of this policy.

7. Data Security

ShowUp Inc. implements appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. These measures include:

  • Data Encryption: Encrypting sensitive data both in transit and at rest.

  • Access Controls: Restricting access to personal data to authorized personnel only.

  • Security Assessments: Conducting regular security assessments to identify and mitigate vulnerabilities.

  • Employee Training: Providing data security training to our employees.

  • Incident Response Plan: Having a data breach response plan in place to handle any security incidents.

8. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Our data retention schedule considers legal obligations, business needs, and risk mitigation. We securely dispose of data when it is no longer needed using methods such as secure deletion, physical destruction, or overwriting.

9. Third-Party Processors

ShowUp Inc. may share your information with trusted third-party processors who assist us in providing our services, such as mailing houses, event management companies, and IT service providers. We have agreements in place with these processors to ensure your data is adequately protected and processed only in accordance with our instructions.

10. Children's Data

ShowUp Inc. does not knowingly collect personal information from children under 16 without parental consent.

11. Cookies and Tracking Technologies

ShowUp Inc. uses cookies on its website to enhance your browsing experience and provide personalized content. Cookies are small text files that are placed on your device when you visit a website. They help us recognize your device and remember your preferences.

We use the following types of cookies:

  • Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features like page navigation and access to secure areas.

  • Functionality Cookies: These cookies allow the website to remember choices you make (such as your preferred language) and provide enhanced features.

  • Analytics Cookies: We use third-party analytics services, such as Google Analytics, to collect information about how visitors use our website. This helps us understand user behavior and improve our website. These services may use cookies and similar tracking technologies.

We do not use cookies for targeted advertising on our website. However, we may use third-party services, such as Eventbrite, to promote our events. These third-party services may use cookies and tracking technologies to track the source of traffic and provide relevant advertisements to you on other websites.

You can manage your cookie preferences through your browser settings. You can choose to block or delete cookies, but this may affect the functionality of our website.

For more information about how we use cookies and your choices regarding cookies, please refer to our Cookie Policy.

12. AI Principles

ShowUp Inc. is committed to the ethical and responsible use of AI. We adhere to the following principles:

  • Ethical Use: AI systems will be used responsibly, fairly, and transparently.

  • Human Oversight: We maintain human oversight in critical decision-making processes involving AI.

  • Bias Mitigation: We strive to identify and mitigate biases in AI systems.

  • Accuracy and Reliability: We aim to ensure AI system accuracy and reliability.

  • Accountability: We are accountable for the outcomes of our AI systems.

13. Changes to this Privacy Policy

ShowUp Inc. may update this Privacy Policy from time to time. We will post any changes on this page and notify you of any material changes.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data subject rights, please contact us or write:

ShowUp Inc.

524B Harrison Ave Boston MA 02118

15. Whistleblower Protection

ShowUp Inc. encourages employees and stakeholders to report any concerns regarding data privacy, security, or AI ethics through designated reporting channels. We prohibit retaliation against anyone who reports a concern in good faith.